The car industry is having more trouble selling vehicles to young adults than ever before with the availability of Uber and Lyft. Yet, we noticed this same demo that often lives at home with their parents is doing one thing at an incredibly high rate…having sex in the car.
How do we make a rather mundane SUV stand out to Gen Z in an already difficult competitive landscape? By marketing it as the premiere vehicle to have sex in.
We created a test ride like no other, showing just how appealing the Ford EcoSport truly is 😏
We also put together the “Carma Sutra,” a manual showcasing a variety of sexual positions that can be effortlessly performed in the spacious EcoSport. Just one of the many perks of making a purchase.
We’ll even crowdsource the absolute best places to do the dirty and make sure to let EcoSport owners know.
Months after our initial idea, we saw the post below on Facebook. We think we may be on to something.
CW: Jared Blinderman, Buchun Jiang
AD: Buchun Jiang, Jared Blinderman